Arcade Fire: Star Image

Use the PP activities below to help identify the image and appeal of the band to their audience:

Arcade fire image from smcmediastudies

Media 2D: McFly Marketing Research

Here is some of your research on McFly and marketing:

Build Up Pre-Release Hype from smcmediastudies

The Release - Promotion/ Spreading the Word from smcmediastudies

Touring the Music from smcmediastudies

Diversification: Other Ways of Making Money from smcmediastudies

Using Digital Technology to Engage the Fans from smcmediastudies

MCFLY CASE STUDY

Mc fly and above the noise

View more PowerPoint from smcmediastudies

Mcfly research tasks

View more documents from smcmediastudies

Mcfly and audience response

View more documents from smcmediastudies

Product Placement in Lady Gaga's Music Videos

Telephone:




Marry The Night:

http://www.youtube.com/watch?v=oxloK42k0Ow

Globalisation and Music

Here is an article that explores the pros and cons of globalisation  - the spread and dominance of certain products around the globe, often American products.

It doesn't specifically relate to music but can be applied to it. Read and make a few notes - pros and cons of a product from one country going global:

http://www.buzzle.com/articles/is-globalization-good-or-bad.html


And here is a  video showing  largely positive ideas about how globalisation is a positive force within the music industry:

Technological Convergence

Technological convergence is where a number of different technologies come together in one gadget. For example, an iPhone combines a phone, radio, camera, games player and internet interface in one. The internet is a brilliant example of technological convergence - it combines television/ film/newspaper/ magazines/ radio/ music and video games ... in one place.

Technological convergence is largely possible due to digitisation - the fact that different media items like radio/ images/ print/ music can now all be encoded and shared in digital formats. They are all made in compatible formats. Devices like iPhones and the internet have become the main focal points for using these formats with a shift away from technologies that are more limited in their functionality e.g. a newspaper can only let you access the news, a record-player only lets you access music.

Watch this video to illustrate some of the effects of technological convergence related to the Internet:





What do you think are the implications of technological convergence for the music industry?

Long Tail Theory

Here is a link to a useful theoretical idea about selling/ making goods available on the internet, an idea defined by Chris Anderson:

http://www.longtail.com/the_long_tail/faq/



and a video of Chris Anderson explaining his ideas, linking them to the music industry:





Read it and see if you can summarise/ explain it as simply as you can in your own words.